TWO:"And really, you know, they say she's almost as truly a scout as Ned Fer'--as Lieutenant Ferry-Durand. She's from New Orleans, you know, and she's like us, half-Creole; but her other half is Highland Scotch--isn't that romantic! When she told us about it she laughed and said it explained some things in her which nothing else could excuse! Wasn't that funny!--oh, pshaw! it doesn't sound a bit funny as I tell it, but she said it in such a droll way! She was so full of fun and frolic that day! You can't conceive how full of them she is--sometimes; how soberly she can say the funniest things, and how funnily she can say the soberest things!"
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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